Karina Kreeftenberg assumes role of CEO at Arbor Media

Karina Kreeftenberg assumes role of CEO at Arbor Media

Founder Ron Smits takes on role as CTO

Doetinchem, 21 January 2019Karina Kreeftenberg, currently Chief Operating Officer at Arbor Media, has assumed the role of Chief Executive Officer of the company. Founder and current CEO Ron Smits has taken on the new role of Chief Technology Officer. Arthur Brockhoff, the current Chief Sales Officer and Shanna Smits, as new COO, complete the leadership team at Arbor Media.

“I am very proud of what we have built since 1991, when we started,” says Ron Smits. “Arbor Media has been growing very fast in recent years and we expect this growth to continue in the coming years. It is crucial that everyone at Arbor Media must deploy their talents where they are best put to use. My passion and strength lie in technology and business development. Therefore, I decided to take on the role of CTO, which is a logical step for me. I can only do this, because I have full confidence in Karina as my successor. In the past ten years, she has proven to excel in organizational and financial management. With this change, Arbor Media is ready for the next growth phase.”

“I am looking forward to lead Arbor Media into the next phase of growth and success,” says Karina Kreeftenberg. “There are many developments and ambitions and in order to deliver on them and meet our clients’ needs, we decided to make these changes to our leadership. This will help us remain in the lead when it comes to delivering state-of-the-art software solutions for the audiovisual industry.’’

Ron Smits founded Arbor Media in October 1991 and started developing software for the emerging digital broadcast market. Back then, real-time audio processing on a pc was a true innovation. Arbor Media started out with providing software solutions for professional broadcast customers providing one of the first full software-based audio playout broadcast systems. From the start, the company has been convinced that the future of AV is software. Today, Arbor Media is at the forefront of the industry with a comprehensive portfolio of software-based conference recording and streaming solutions.

Arbor Media is committed to excel in user experience by repeatedly creating proven and yet innovative software products in audio visual applications. We are curious and ambitious and want to lead in our industry. By creating an innovative network around our portfolio and by constantly listening to customers, we deliver on our vision that the future of professional video is software.

For more information:
Shanna Smits
Arbor Media B.V.
Tel.: +31 314 39 90 55
E-mail: info@arbor.media

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